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Channel: Ian Bowden : Head of SEO » Converting traffic
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The battle of transforming data into information

Microsoft Excel It is fast approaching two months I’ve been working as a SEO professional in digital marketing and there has been one constant theme, the usefulness of data. Rational decision making is...

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Which webpages are making you money?

Yesterday I generated four iGaming players from 15 clicks. That’s great, however with the data that was available to me, I had no idea which pages on my website was sending the clicks that were driving...

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